Starting a rum brand wasn’t part of the plan.

But after hitting burnout mentally, physically, and emotionally I knew something had to change.

Life had thrown a lot at me. Between grief, pressure, and the constant pace of running a business, I found myself completely drained. I needed to rebuild and I needed something real to focus on.

I’ve always loved a good rum, but I kept seeing the same over-sweetened, artificially flavoured bottles everywhere. It didn’t sit right with me. So I decided to create something cleaner. Bolder. More honest.

That’s where Naked Flame began.

A brand born out of starting over and doing things with purpose. No sugar, no additives, no shortcuts. Just proper craft, real ingredients, and a finish that speaks for itself.

This first release is just the beginning.

I want Naked Flame to grow into a full range of clean, bold rums that still carry the heart of where it started. Whether it’s future batches, new flavours, or something unexpected, it’ll always be built with the same care, fire, and intention.

Thanks for being here from day one.

— Ryan

Founder, Naked Flame